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Prepare to embark on a tantalizing journey as we delve into the irresistible world of Doritos Touch of Lime. These chips, infused with a vibrant blend of tangy lime and bold Doritos flavor, offer a symphony of flavors that will awaken your taste buds.

With their vibrant green hue, Doritos Touch of Lime commands attention, inviting you to indulge in their crispy crunch and tantalizing taste. Their unique flavor profile sets them apart, making them a favorite among snack enthusiasts seeking a burst of zest.

Product Overview

Doritos Touch of Lime: A Zesty Delight

Doritos Touch of Lime is a unique and flavorful tortilla chip that combines the classic Doritos crunch with a zesty lime flavor. The chips are made with a blend of corn, vegetable oil, and seasonings, and they are then baked to perfection.

The result is a chip that is both crispy and flavorful, with a hint of lime that adds a refreshing twist.

Doritos Touch of Lime was first introduced in 2005, and it has quickly become one of the most popular flavors of Doritos. The chips are available in a variety of sizes, including individual bags, family-size bags, and party-size bags. They can be found at most grocery stores and convenience stores.

Indulge in the tangy zest of Doritos Touch of Lime, the perfect complement to your favorite dishes. For a sweet and savory twist, try pairing these chips with our delectable banana waffle recipe here . The fluffy waffles, infused with the natural sweetness of bananas, create a harmonious balance against the zesty crunch of Doritos Touch of Lime.

Enjoy this culinary adventure that tantalizes your taste buds with every bite.

Texture and Crunch

Doritos Touch of Lime chips have a unique texture that is both crispy and crunchy. The chips are made with a blend of corn and vegetable oil, which gives them a light and airy texture. The chips are then baked to perfection, which gives them a crispy crunch.

The result is a chip that is both satisfying and delicious.

Flavor Profile

Doritos Touch of Lime chips have a unique flavor profile that combines the classic Doritos flavor with a zesty lime flavor. The chips are seasoned with a blend of spices, including chili powder, cumin, and garlic powder. The lime flavor adds a refreshing twist to the classic Doritos flavor, creating a chip that is both flavorful and addictive.

Target Audience: Doritos Touch Of Lime

Doritos Touch of Lime targets a specific demographic of consumers with distinct lifestyle and snacking habits, fostering brand loyalty and frequent purchases.

The primary target audience for Doritos Touch of Lime consists of:

  • Young adults between the ages of 18 and 34
  • Predominantly male, with a slight skew towards females
  • Urban and suburban dwellers with a modern and active lifestyle

Lifestyle and Snacking Habits

This target audience is characterized by a fast-paced and social lifestyle. They are constantly on the go, seeking convenient and flavorful snacks that complement their active routines.

  • Enjoy social gatherings and often snack while socializing
  • Prefer bold and tangy flavors that provide a satisfying taste experience
  • Value convenience and portability when choosing snacks

Brand Loyalty and Purchase Frequency, Doritos touch of lime

Doritos Touch of Lime has cultivated a loyal customer base among its target audience due to its unique flavor profile and consistent quality.

  • Consumers are highly satisfied with the product and often repurchase it
  • Brand loyalty is driven by the distinctive lime flavor and the overall taste experience
  • High purchase frequency, with consumers purchasing the product multiple times per month

Outcome Summary

Doritos Touch of Lime has cemented its place as a beloved snack, captivating consumers with its irresistible combination of flavors and textures. Its unique taste, effective marketing strategies, and widespread availability have contributed to its success. As the lime-flavored tortilla chip market continues to evolve, Doritos Touch of Lime remains a formidable contender, poised to maintain its position as a top choice for snack lovers.